Re-Enchantment
Most work with archetypes, in our humble opinion, only scratches the surface. With sparkly promises of crystal clear clarity and brands that convert, archetypes and their subsequent quizzes are sold as the end of a journey to here, this moment, right now.
But this moment is the beginning of something, as much as it is the end of another.
Because of this, the BrandPsyche experience is also the beginning, and not the end, of a journey of discovery and creation.
Nobody Puts Baby in the Corner
Being paired up with an archetype, or one of the more detailed 66 sub-archetypes we work with, can feel a lot like being placed in a neat little box with a lot of other people who have been told they are the same as you.
One of our co-founders has admittedly taken countless personality tests of all shapes and sizes trying to “find herself”, and was always more than a little disappointed to find her essence and all of her dreams condensed into two vague sentences and a piece of advice to “use the woodsy cabin palette.”
Here is the truth: You are who you are in this space and time, and what you want to create is up to you. Your business will never be separate from you, because you are your brand. However, you get to choose the flavour of you that resonates with people you love to serve. That is where we come in. BrandPsyche is a framework, not a dictionary definition. It’s a sandbox to play in, not a filing cabinet.
The Element of Thoughtful Creation
Your vision and what you want to create with your business is a dizzying combination of “who you are” and your deepest intentions for your business.
Even though we offer 66 different sub-archetypes, no two Innovators or Avant-Gardes are the same. We have yet to find two Transformers who would recognize one another in a room. This is a process of uncovering your voice in the shared collective unconscious, while simultaneously learning how to express the uniqueness of you and the people you love to serve with the deepest intentionality. Take the next bold step in building the foundation of a business that gives back as much as you give to it.
What forms a brand that matters?
Focus: If you lean on generalities, parrot someone else, or consistently toss spaghetti at the wall and see what sticks, you risk creating a brand that isn’t really for anyone. Focusing your energy and attention allows you to stand out and stand tall. This requires…
Purpose: Getting to the core of what your business does and for whom is imperative, whether you’re selling homes, coaching people, or inventing new flavours of gelato. Archetypes help you hone in on what is essential at the very core, and teach you how to infuse everything you do with it.
Awareness: We combine your top two archetypes into a sub-archetype with a core desire, vision, fear & trap. Through this lens, you begin to understand how these traits show up and are expressed by you at your best and worst. You begin to understand not only your patterns of behaviour in business, but patterns in your ideal clients as well, because we tend to mirror those we seek to serve. As things that were once confusing begin to clear, you see your way forward.
Creativity: This isn’t about sending you a colour palette and some messaging to copy and paste. It’s time to discover what role this sub-archetype plays in your industry, how you embody it already, and how you can refine what you’re putting out there to call in the people you want to serve. No one experiences life like you, no one else’s business is quite like yours, and you have gifts that will last a lifetime.
Authenticity: There is always an element of choice when it comes to choosing a brand archetype. However, the best brands represent the heart and soul of the person or people who came up with the whole idea to begin with. Otherwise your brand can start to feel very misaligned with how you actually show up and serve people. You have so many strengths, and your BrandPsyche report gives you the tools to be able to play inside those strengths and make them shine.